The Social Cluster as I see it is when the world decides that the internet will be a new place to live. So far we can see this transformation happen right before our eyes. From the amount of time we spent online searching, reading and entertaining ourselves, the internet is becoming the fabric of our everyday lives.
Take for example the recent news about kids killing their parents due to the fact they took away their iphone. Or how about the Chinese family who's son dropped his phone in a tank and had the mom and dad jump in, only to find out that the chemicals in the water killed them. The emotions that come with internet and connectivity can be seen as a dangerous slope.
So the foreseeable future will be one that can destroy our humanity because people are spending less time interacting with each other in the real world and more time interacting in the internet world.
What does that do for people like myself and marketers who are trying to wrap their heads around this fast group.
One word, activities. If we do not start to embrace and set up things for our youth to do, you can be sure that things will only get worst and violence amongst guns will dramatically increase.
Video games are just one aspect of how our world is becoming more senseless.
If I were you I would keep my children in sports and only allow them to connect to their devices once they have done everything that we use to do as kids.
Im Erik Garcia for eg entertainment and I hope you have a great rest of the week, because my hand is starting to hurt from writing this which is one of the reasons why I had to stop writing.
see you next time.