New York Personal Injury Lawyers Hill & Moin LLP represents plaintiffs who have sustained serious and permanent injuries arising from: falls, work related injuries, automobile accidents and medical malpractice. With more than fifty years of combined experience, they have achieved extraordinary success.
The members of the firm have an outstanding rapport with their clients,who speak highly of their work and often refer their friends and co-workers. They carefully evaluate each case, take the time to know their clients and take pride in these personal relationships. Once the situation is assessed, they have an uncanny ability to quickly zero in on the facts that really make a difference in the case.
When you first enter the firm, you will immediately notice the warm and friendly atmosphere in the new, modern and open offices. The attorneys are compassionate and understanding and know how to aggressively fight for your rights.
The attorneys at Hill & Moin LLP have demonstrated superlative trial and keen negotiation skills. Most importantly, they have the winning intuition that often helps them prevail against the odds.
Hill & Moin LLP has the unique ability to take cases from the outset through litigation, trial and to the appellate courts if necessary. New York Personal Injury Lawyers know their field.
The firm retains a full-timeprivate investigator as well as a staff of experienced attorneys and paralegals. The attorneys have the experience and the resources to tackle complex catastrophic injury cases. In addition, the multi-lingual staff speaks English, Spanish, Russian, Polish, and Chinese, and is always eager to help.
Out of State Injuries
We can refer you to attorneys out of state who also utilize the "Personal Injury Recovery Solutions" strategies. These are attorneys who ascribe to the same methods and processes in their respective jurisdictions.
What Happens If Other Legal Issues Arise While You Are a Client?
Your attorneys need to know if there are any changes in your life. If there is another legal issue, do not ignore it. Hill & Moin LLP will evaluate the relevance to your pending litigation. If the issue needs particular expertise out of this firm's areas of practice, we can refer you to counsel who will consider the impact of your personal injury litigation on the problem that has arisen.
Additionally, Hill & Moin LLP offers free consultations on any negligence matter. Parents of children who are hurt, seniors and workers who are hurt – let us explain your rights to you in the event of an unexpected injury!
Social media marketing always knows the trends. The year 2013 will mark the start of a brand-new globe. Some individuals if not most thought that the world was going to end on December 21, 2012. Well fortunately for us, that is not going to hold true.
Search engine optimization experts have a hunch. Exactly what will take place nevertheless will be a change in the method people regard the globe and exactly how they start to use their subconscious mind more than ever. Exactly what does that mean exactly?
Well, let's begin with the method the world currently works. A lot of people wake up, go to work, come residence, watch tv, consume dinner, watch some more television and then go to bed.
But now with the shift to enlightenment, more and more people will begin to see things in a new way. They will start to see how their subconscious can transform their lives. This is something that only the elite have actually known as a science and how to make this work for their advantage, but now it will be known to the masses as the new beginning.
Social Media marketing agency get's the data on what's next. Here is a quick story. A very long time ago I utilized to play sports. I was an university football player who prevailed over in senior high school and eventually got to play at the university level. I was so good that I received a Football scholarship to the College of Arizona. Upon my arrival I was instantly battling the existing quarterback for the starting position. My game was tight and so was my running ability. They make use of to call me the Mexican Michael Vick. Consider the Johnny Manziel of my time. I was quite legit to state the least.
But heres the point. In order to accomplish that kind of success in sports a sportsmen has to be wonderful at one thing. That is imagining their every move, every toss, every run, hit, catch, touchdown, everything, prior to it in fact happens. It's the precursor to the actual action. The key is visualization to any sort of man's dream. It's the way the world has been created and it's the method the globe will become a more enlightened society.
In conclusion, the end of the globe is just a shift to enlightenment that will certainly separate us from all the noise and mess out there. Find out to look inwardly and focus less on the external. It's your world to create and the only thing that can stop you ... is not thinking.
{Search Engine Optimization Companies | EG entertainment | Los Angeles}
New to SEO? Need to polish up your knowledge? The Beginner's Guide to SEO has been read over 1 million times and provides comprehensive information you need to get on the road to professional quality SEO.
SEO is the practice of improving and promoting a web site in order to increase the number of visitors the site receives from search engines. There are many aspects to SEO, from the words on your page to the way other sites link to you on the web. Sometimes SEO is simply a matter of making sure your site is structured in a way that search engines understand.
Search Engine Optimization isn't just about "engines." It's about making your site better for people too. At SEOmoz we believe these principles go hand in hand.
This guide is designed to describe all areas of SEO - from discovery of the terms and phrases (keywords) that generate traffic, to making a site search engine friendly, to building the links and marketing the unique value of the site/organization's offerings. Don't worry, if you are confused about this stuff, you are not alone.
Why does my website need SEO?
The majority of web traffic is driven by the major commercial search engines - Google, Bing andYahoo!. Although social media and other types of traffic can generate visits to your website, search engines are the primary method of navigation for most Internet users. This is true whether your site provides content, services, products, information or just about anything else.
Search engines are unique in that they provided targeted traffic - people looking for what you offer.Search engines are the roadways that makes this happen. If your site cannot be found by search engines or your content cannot be put into their databases, you miss out on incredible opportunities available to websites provided via search.
Search queries, the words that users type into the search box, carry extraordinary value. Experience has shown that search engine traffic can make (or break) an organization's success. Targeted visitors to a website can provide publicity, revenue, and exposure like no other channel of marketing. Investing in SEO, whether through time or finances, can have an exceptional rate of return compared to other types of marketing and promotion.
Why can't the search engines figure out my site without SEO?
Search engines are smart, but they still need help. The major engines are always working towards improving their technology to crawl the web more deeply and return better results to users. However, there is a limit to how search engines can operate. Whereas the right SEO can net you thousands of visitors and attention, the wrong moves can hide or bury your site deep in the search results where visibility is minimal.
In addition to making content available to search engines, SEO also helps boost rankings so that content will be placed where searchers will more readily find it. The Internet is becoming increasingly competitive, and those companies who perform SEO will have a decided advantage in visitors and customers.
Can I do SEO for myself?
The world of SEO is complex, but most people can easily understand the basics. Even a small amount of knowledge can make a big difference. For the most part, SEO education is free and available on the web, including guides like this. Combine this with a little practice and you are well on your way to becoming a guru.
Depending on your time commitment, willingness to learn, and complexity of your website(s), you may decide you need an expert to handle things for you. Firms that practice SEO can vary; some have a highly specialized focus, while others take a more broad and general approach. Optimizing a web site for search engines can require looking at so many unique elements that many practitioners of SEO (SEOs) consider themselves to be in the broad field of optimization and website strategy.
Still, even in this case, it's good to have a firm grasp of the core concepts.
We recently discussed the 15 Key Elements All Top Web Sites Should Have. This post focused on elements relating to design, content and development. This time, we’ll move onto the important issue of Search Engine Optimization (SEO).
SEO is such a hot topic these days. How do you get your web site within the first page or two of the search engines? How do you increase your Google page rank?
There are companies who dedicate themselves full time to doing SEO at a pretty penny. Something a lot of people can’t necessarily afford to pay for or spend the time on.
However, there are some simple things you can do when building your site that will help increase your chances of having good results. In no particular order, below are 10 of these items…
1. Title Tag
Near the very top of a web site’s source code you’ll find various meta tags — the standard ones being the Title, Description and Keyword tags. The title tag is technically not a meta tag, though it is commonly associated with them. The title tag plays such a large role in the indexing of your web site, that it is considered the most important of the three.
A page title is the first thing a search engine will look at when determining just what the particular page is about. It is also the first thing potential visitors will see when looking at your search engine listing.
It’s important to include a keyword or two in the title tag — but don’t go overboard – you don’t want to do what’s known as “keyword stuffing” which does nothing but make your web site look like spam. Most people will include either the company name, or title of the particular page here, as well.
2. Meta Tags
There are two primary meta tags in terms of SEO — the description and the keyword tag. It’s debatable whether the search engines use the description tag as far as ranking your results. However it is one of the more important tags because it is listed in your search result — it is what users read when your link comes up and what makes them decide whether or not to click on your link.
Be sure to include a few relevant keywords in this tag, but don’t stuff it with keywords either. The description tag should read like a sentence — not a keyword list.
Due to “keyword stuffing” many search engines now completely disregard the keyword tag. It is no longer nearly as important as it was years ago, however it doesn’t hurt to include them in your source code.
When creating your keyword list, you’ll want to think of the specific terms people will type in when searching for a site like yours. Just don’t go overboard — too many duplicates are not a good thing (as in “web designer” “web designers” “custom web designer” “html web designer” “your state here web designer” – you get the idea). Those are all basically the same, so pick one or two variations at the most and move onto the next keyword.
3. Proper Use Of Heading Tags
This is a very important element to consider when writing out your site copy. Use of heading tags helps users, web browsers and search engines alike know where the major key points of your copy are.
Your main page title should use the
tag — this shows what your page is about. Use of additional tags, such as
and
are equally important by helping to break down your copy. For one, you’ll see a visual break in the text. But as far as the search engines are concerned, it will automatically know what your topics are on a page. The various heading tags give a priority to the content and help index your site properly.
4. Alt Attributes On Images
Putting alt attributes on your images actually serves two purposes. In terms of SEO, putting a brief yet descriptive alt attribute along with your image, places additional relevant text to your source code that the search engines can see when indexing your site. The more relevant text on your page the better chance you have of achieving higher search engine rankings.
In addition, including image alt attributes help the visually impaired who access web sites using a screen reader. They can’t see the image, but with a descriptive alt attribute, they will be able to know what your image is.
5. Title Attributes On Links
Including title attributes on links is another important step that any good web site will have. That’s the little “tool tip” that pops up when you place your mouse over a link. These are especially important for image links, but equally useful for text links.
As a note, you should use descriptive text for your links. “Click here” doesn’t really tell a person – or more importantly, the search engines — what the link is. At the very least put a title tag that will explain that “Click Here” really means “Web Design Portfolio” for example. Better yet – make the main link text something like “View my web design portfolio” — this will give some value to the link showing that the resulting page is relevant to searches for portfolio’s.
6. XML Sitemap
My last postreferenced the sitemaps used by web visitors to help them navigate through your site themselves. However, there’s another version — XML sitemaps — that are used by the search engines in order to index through your site, as well.
This list of ALL pages / posts / etc. of your site also includes information such as the date the page was last modified, as well as a priority number of what you feel the most important pages of your sites are. All elements that help the search engines properly find and link to all content of your site.
7. Relevant Content
Having content relevant to your main page or site topic is perhaps the most important SEO aspect of a page. You can put all the keywords you want in the meta tags and alt image tags, etc — but if the actual readable text on the page is not relevant to the target keywords, it ends up basically being a futile attempt.
While it is important to include as many keywords in your page copy as possible, it is equally as important for it to read well and make sense. I’m sure we’ve all seen keyword stuffed pages written by SEO companies that honestly don’t make much sense from the reader’s point of view.
When creating your site copy, just write naturally, explaining whatever information you’re discussing. The key is to make it relevant, and to have it make sense to the reader. Even if you trick the search engines into thinking your page is great — when a potential customer arrives at the site and can’t make heads or tails of your information and it just feels spammy to them — you can bet they’ll be clicking on the next web site within a matter of seconds.
8. Link Building
We’ve probably all heard of Google Page Rank — it seems to be every web site owner’s dream to have as high a page rank as possible. While the algorithm for determining page rank encompasses many elements, and is constantly changing, one item is the number of links pointing to your web site.
Now, you’ll want to steer clear of link farms and other spammy attempts at getting links to your site. However there are many reputable and niche directory sites that you can use to submit your web site, or specific blog articles to.
With genuine content — especially if you have a blog — you’ll be able to generate links with other web sites and blogs, as well. It’s somewhat of a give and take, in that if you link out to other sites, you’ll find sites linking back to you — and hopefully see your page rank going up, as well!
9. Social Media
Although technically not SEO, Social Media is such a growing factor in getting your web site noticed, that it’s an important element to include in your plan.
Social media ranges from social networks like Twitter, Facebook and LinkedIn — to social bookmarking sites such as Delicious, Digg, StumbleUpon and many more. There is a lot of relationship buildinginvolved, but as you build your own networks and build quality content on your web site or blog, you’ll see traffic to your web site increasing, as well.
As with any relationship, it is a give and take. Don’t just expect to join a site like Twitter for the pure sake of pushing your content. That just won’t fly — your true intentions will stick out like a sore thumb and do nothing but turn people off.
Even if you are on the site purely for networking reasons, the key is to make friends. Help out members of your network if they ask for a “retweet” or Digg, give helpful advice if asked, etc. You’ll see the same in return.
If you write a great post and have built meaningful relationships with peers in your niche, you’ll often find that friends will submit your posts and give you votes on the social bookmarking sites. The more votes you receive, the more likely your post is to be noticed by others and shared around, often resulting in additional link backs from other blogs, etc.
10. A Few SEO Don’ts — Flash And Splash
Along with any list of Do’s come the Don’ts. As far as SEO is concerned, two of these items are splash pages (often consisting of a flash animation) and all flash web sites.
Yes, flash is pretty! Full flash web sites can actually be amazing to look at — their own bit of interactive artwork. But unfortunately the search engines don’t get along well with Flash. Although there is talk of possible advancement in this area, for the most part the search engines cannot read Flash.
All that great content that you wrote for your site will not be seen by the search engines if it’s embedded into a Flash web site. As far as the search engines are concerned, your all flash web site might as well be invisible. And if the search engines can’t see your site content, a good chunk of potential customers will miss out on what you have to offer, too.
Equally as “pointless” are splash pages. Once very popular, the splash page should no longer be an important feature of any site. While splash pages used to serve as an introduction into a web site (often with a flash animation), it is no longer seen as helpful, and often times might actually annoy visitors.
For one — it’s an extra click to get into your content. Worse is when you don’t give a “skip intro” option or set of links into your main site content — because you’re essentially forcing your visitors to sit through the full animation. If you’re lucky, this will only annoy them… if not — they’ll just leave without giving your main web site a shot. And without an html link pointing into your site, the search engines have no way to continue either (unless you made use of a sitemap.xml file — but still…)
A good alternative to both issues is to make use of a flash header. There’s no problem to include a flash animation at the top of your main site, or as a feature within the content area, etc. Because this is an addition to your web site, as opposed to a full separate element.
http://www.egentertainment.net (SEO SERVICES LOS ANGELES)
London Taylor | No Panties Official (HD) Music Video | Starring Nicole Murphy
No Panties is the debut music video from recording artist London Taylor. The video was shot on location in Palm Springs, CA and features the very beautiful Nicole Murphy (star of VH1's Hollywood Exes).
(London Taylor)
Meet singing sensation London Taylor. Raised by his Puerto Rican mother and African American father, London truly experienced the best of both worlds! A native of Houston, Texas, this R&B crooner is redefining the term "southern comfort" one song at a time. Trained in every instrument from bass, piano and guitar, London is restoring R&B music back to its soulful birthplace. Like most legendary R&B artists, London got his start singing in church. His church choir beginnings still shine through in his unique vocal styling and heartfelt delivery. Taylor demonstrates an interesting mix of recorded material that shows his sexual yet youthful side in addition to a vulnerable side that he courageously shares with his listeners. Aside from bringing back authentic elements that are missing in a lot of today's R&B, London is also restoring artistry back to the art reminiscent to the days when artists like Prince, Maxwell & D'Angelo dominated the music charts. London is currently in the studio working on his debut musical effort that includes the infectious club single "Pop Big Bottles" featuring Future. Whether you're a long time R&B listener or a casual R&B fan, London Taylor's talent is undeniable!
EG entertainment begins Social Media Marketing Campaign for Subliminal Entertainment who's Artist list include Producer turned Artists London Taylor, AKA Deja the Great and Brooke Valentine.
EG entertainment is one of the fastest growing Social Media Agency's in Los Angeles and Hollywood. From SEO, to Video SEO, Production and Social Media management, they cover the whole gamut of social media branding for world class clients.
No Panties is the debut music video from recording artist London Taylor. The video was shot on location in Palm Springs, CA and features the very beautiful Nicole Murphy (star of VH1's Hollywood Exes). (London Taylor)
About London Taylor: Meet singing sensation London Taylor. Raised by his Puerto Rican mother and African American father, London truly experienced the best of both worlds! A native of Houston, Texas, this R&B crooner is redefining the term "southern comfort" one song at a time. Trained in every instrument from bass, piano and guitar, London is restoring R&B music back to its soulful birthplace. Like most legendary R&B artists, London got his start singing in church. His church choir beginnings still shine through in his unique vocal styling and heartfelt delivery. Taylor demonstrates an interesting mix of recorded material that shows his sexual yet youthful side in addition to a vulnerable side that he courageously shares with his listeners. Aside from bringing back authentic elements that are missing in a lot of today's R&B, London is also restoring artistry back to the art reminiscent to the days when artists like Prince, Maxwell & D'Angelo dominated the music charts. London is currently in the studio working on his debut musical effort that includes the infectious club single "Pop Big Bottles" featuring Future. Whether you're a long time R&B listener or a casual R&B fan, London Taylor's talent is undeniable!
Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below).
And social media isn’t just about lead generation of course. While prospective buyers are using search and social to research products and services before making purchase decisions, marketers and PR professionals can use those same tools to research buyer wants and needs. And their competition. And…even social media itself.
Which brings us to this post. Wondering which social network is most effective at generating b2b leads? What marketing technique generates leads with the highest close ratio? What the best day of the week is for Facebook posting? Which U.S. city produces the largest share of “pins”on Pinterest?
Find the answers to those questions and many, many more in this collection of 72 fascinating social media marketing facts and stats for 2012.
Social Media / Social Networking
1. The average midsize or large company (1000 employees or more) has 178 “social media assets” (Twitter handles, employee blogs, etc.)–yet only 25% of companies offer social business training to their employees. (Marketingeasy)
2. B2b marketers believe social media is critical to organic search success. Marketers rate social media as the second-most imporant factor (64%) in search, behind only strong content (82%). (BtoB Magazine)
3. Although Facebook is the most important social media lead generation tool for b2c marketers (with 77% saying they had had acquired a customer through Facebook, compared to 60% for a company blog), among B2B companies, LinkedIn was the most effective, with 65% having acquired a customer through the professional network, followed by company blogs (60%), Facebook (43%), and Twitter (40%). (Marketing Charts)
4. The best way to “go viral” is to engage millions of users, each of whom share through small networks. “Online sharing, even at viral scale, takes place through many small groups, not via the single status post or tweet of a few influencers…Content goes viral when it spreads beyond a particular sphere of influence and spreads across the social web via ordinarily people sharing with their friends…the median ratio of Facebook views to shares (is) merely 9-to-1. This means that for every Facebook share, only nine people visited the story. Even the largest stories on Facebook are the product of lots of intimate sharing—not one person sharing and hundreds of thousands of people clicking.” (Ad Age)
5. LinkedIn generates more leads for b2b companies than Facebook, Twitter or blogs. Yet only 47% of b2b marketers say they are actively using LinkedIn vs. 90% on Facebook. (Social Media B2B)
6. One-third of global b2b buyers use social media to engage with their vendors, and 75% expect to use social media in future purchases processes. (Social Media B2B)
7. “Best in class” b2b companies are significantly more likely than average firms to integrate their social media efforts with their email marketing (65% vs. 51%), SEO (61% vs. 49%) and webinars (47% vs. 31%). (MarketingProfs)
8. As for “best in class” practices, 51% of best-in-Class companies use website social sharing tools, compared to 36% of average firms while 49% use keyword-based social media monitoring, compared with 39% of their more average peers. (MarketingProfs
)
9. Top executives need to be involved in social media. 77% of buyers say they are more likely to buy from a company whose CEO uses social media. 94% said C-suite social media participation enhances a brand image. And 82% of employees say they trust a company more when the CEO and leadership team communicate via social media. (eMarketer)
User Experience
Want more registrations on your website? Consider offering a social login (i.e., the ability for visitors to register at and log in to your site using one of their existing social network profiles rather than creating a new login)
:
10. 86% of people say they are bothered by the need to create new accounts at websites. (MarketingSherpa)
11. 77% responded that social login is “a good solution that should be offered.” (MarketingSherpa)
12. 21% of “best in class” companies use social sign-in, compared to 8% of average-performing firms. (MarketingProfs)
Lead Nurturing
13. Only 27% of B2B leads are sales-ready when first generated. This makes lead nurturing essential for capitalizing on the other 73%. But 65% of B2B marketers have not established lead nurturing campaigns. (MarketingSherpa)
14. SEO-driven leads have the highest lead-to-close rate (15%) among common lead generation sources. Paid search leads average a 7% rate, while outbound marketing leads (e.g., direct mail, telemarketing) close at a 2% rate. (Econsultancy)
Facebook
15. B2C Facebook interaction is 30% higher than average on Sundays. (Mindjumpers)
16. Though nearly every large charity and university in America has a Facebook presence, less than 60% of the Fortune 500 do. (Mindjumpers)
17. 95% of Facebook wall posts are not answered by brands. (Mindjumpers)
18. Though Facebook continues to add users, U.S. members are becoming less active there. Between mid-2009 and late 2011, “messaging friends declined 12%, searching for new contacts fell 17% and joining a group of Facebook users dropped 19% in the U.S.” (MediaPost
)
19. 70% of local businesses use Facebook.The U.S. has the largest number of Facebook users. The country with the second-largest Facebook population: Indonesia. (Jeff Bullas
)
20. Facebook is the leading source of referred social media traffic to websites, at 26%. Twitter is second at 3.6%. (Pooky Shares
)
21. Facebook marketing is a specialized skill. For those looking to outsource this function to a professional consultant, expect to pay $500-$1,500 for initial page setup and anywhere from $1,000 to $3,000 per month for ongoing content management and curation. (Mack Collier
)
22. 52% of consumers say they have stopped following a brand on Facebook because the information it posted had become “too repetitive and boring.” (SMI)
Twitter
23. There are now roughly 100 million active Twitter users (those who log in at least once
24. 34% of marketers have generated leads using Twitter, and 20% have closed deals. (Mindjumpers
)
25. 40% of Twitter users rarely post anything but primarily consume content there. 55% access Twitter via a mobile device. (Mindjumpers
)
26. 92% of retweets are based on “interesting content.” Only 26% are due to inclusion of “please RT!” in the tweet. (Mindjumpers
)
27. Twitter now has 200 million users, including 8% of the U.S. population. About one-quarter of allusers are considered “extremely active,” checking in several times per day. (
28. 55% of all Twitter users use the service to share links to news stories, and 53% retweet others. (Jeff Bullas
)
29. 77 of the world’s 100 largest companies maintain a corporate Twitter account. But media outlets are the most active users. (Jeff Bullas
)
30. Most professional consultants charge $500-$1,000 to set up a Twitter account (optimized bio, custom background etc.) and $500-$1,500 per month for ongoing management (dependent on level of activity and amount of content). (Mack Collier)
32. Google+ is expected to reach 400 million users by the end of 2012. It’s membership is 63% male, with the largest cohort in their mid-20s. While the largest block of users by country are in the U.S., the second largest is India. However, only 17% of users are considered “active.” (Jeff Bullas)
Pinterest
33. The image-based social network has grown 4,000% in the past six months, now boasts more than 4 million users, and keeps those users engaged: the average Pinterest user spends nearly an hour-and-a-half per month on the site, behind only Facebook and Tumblr. (Jeff Bullas
)
34. 83% of Pinterest users are women. In the U.S., the most popular categories are Fashion, Desserts, Clothes and Birthdays. (MediaPost
)
35. But in the U.K., the five most popular topics on Pinterest are Venture Capital, Blogging Resources, Crafts, Web Analytics and SEO/Marketing. (Pooky Shares
)
36. 22% of all pins come from New York, followed by Los Angeles at 15%. A higher percentage come from Minneapolis (10%) than from San Francisco (8%)–even though Pinterest is based in Palo Alto. (MediaPost
)
37. Pinterest is virtually tied with Twitter (at 3.6%) for the amount of referred social traffic it sends to websites. (Pooky Shares)
Tumblr
38. Tumblr grew 900% in 2011 and now has 90 million users. However, just 2% of members account for more than 40% of all traffic. (Jeff Bullas
)
39. The five most popular tags for Tumblr posts are GIF, LOL, Fashion, Art and Vintage. The U.S. has the largest share of users, followed by Brazil. (Jeff Bullas)
Mobile Marketing
40. 4.8 billion people now own mobile phones. Just 4.2 billion own a toothbrush. (Mindjumpers
)
41. One-third of smartphones globally use the Android OS. (MediaPost
)
42. The number of tablets in use in the U.S. rose from 34 million in 2011 to 55 million this year and is expected to reach 108 million by 2015. (TMGmedia
)
43. Mobile commerce is projected to ten-fold from 2010 ($3 billion) to 2016 ($31 billion). (TMGmedia
)
44. While three-quarters of b2b marketers are aware of the growing importance of mobile devices, only 23% rate mobile search as either “important” or “critical” to their search marketing objectives. (BtoB Magazine
)
45. Just 16% of b2b marketers are producing mobile-specific content as part of their content marketing efforts. (Smart Insights
)
46. Although the percentage of visits to b2b websites coming from smart phones has increased nearly 50% in the past year, they still represent only about 1 out of every 24 sites visits on average. (Webbiquity
47. 57% of B2B marketers say SEO has the biggest impact on their lead generation goals. (Mindjumpers
)
48. Though half of all b2b digital spending is focused on search and most websites are organically optimized, only 65% of b2b marketers have ever used pay-per-click advertising. (BtoB Magazine
)
49. Search provides the highest quality leads. According to research by HubSpot, “SEO leads have a 15% close rate, on par with the close rate for direct traffic, and ahead of referrals (9%), paid search (7%), social media (4%), and outbound leads (2%).” (Marketing Charts)
Blogging
50. Social media sites and blogs reach 80% of all U.S. internet users. (Mindjumpers)
51. Social networks and blogs account for 23% of all time spent online — twice as much as gaming. (Mindjumpers
)
52. “Increased frequency of blogging correlates with increased customer acquisition, according to…HubSpot. 92% of of blog users who posted multiple times a day acquired a customer through their blog, a figure that decreased to 66% for those who blogged monthly and 43% for those who posted less than monthly.” (Marketing Charts
)
53. The most popular frequency for blog posting is weekly (60% of bloggers). Just 10% post daily. (Marketing Charts
)
54. Blogs are the single most important inbound marketing tool. “When asked to rank the importance of the services they use, 25% of users rated their company blog as critical to their business, while a further 56% considered them either important (34%) or useful (22%)” for a total of 81%. (Marketing Charts
)
55. B2B companies with blogs generate 67% more leads per month on average than non-blogging firms. (Social Media B2B
)
56. For those looking to outsource, a professional consultant will generally charge $1,000-$3,000 for setting up a blog, $1,000-$3,000 per month for ongoing content development/editing, and ballpark of $200 for a single guest post. (Mack Collier
)
Video and SlideShare
57. 52% of b2b marketers use video as part of their content marketing mix. (Smart Insights
)
58. Video production costs vary widely, depending on length, quality, type of content and other factors. High-end animated videos can cost $20,000-$30,000, while simpler interview-type videos can be under $1,000. Common 2- to 3-minute videos with a mix of live action and simple animation typically cost $2,000-$5,000. (Mack Collier
)
59. SlideShare draws 60 million visitors per month; but most importantly for b2b marketers, it attracts 3X more traffic from business owners than any other social media site. (Jeff Bullas)
Social Demographics
60. On social networking sites, men and women are about equally willing to share their real names (both about 87%), political and religious affiliation, and the brands they like (~77%), but men are far more likely than women to share their physical address (11% vs. 4%), their current location (35% vs. 20%), their phone number 15% vs. 4%), and their income level (16% vs. 5%). (AllTwitter
)
61. Contrary to what you’ve probably been told, longer format video may actually drive higher engagement: “different types of content yield different sharing behaviors. Breaking down video behavior within StumbleUpon, videos viewed between two to three minutes found a spike in sharing out to social media, whereas videos viewed beyond four minutes see direct shares increase by five times. Longer, arguably more involved, content may drive viewers to more intimate sharing routes.” (Ad Age
)
Inbound and Content Marketing
62. 90% of b2b marketers do some form of content marketing. 26% of b2b marketing budgets are invested in content, and 60% of b2b marketers say they plan to spend more on content marketing in the coming year. (Smart Insights
)
63. The most popular content marketing tactics used by b2b marketers are article posting (used by 79% of b2b marketers), social media excluding blogs (74%), blogs (65%) and enewsletters (63%). Just 10% use virtual conferences. (Smart Insights
)
64. The average cost to generate a lead through inbound marketing ($143) is about half the average for outbound marketing ($373). (Econsultancy
)
65. Small businesses, on average, spend twice the share of their lead generation budget (43%) on inbound marketing as do large companies (21%). Small organiations spend more than twice as much on social media and 3X as much on blogging as their larger counterparts, while big businesses spend three times as much on trade shows and nearly twice the share of their budget on direct mail as do smaller firms. (Econsultancy
)
66. More is (often at least) better. Businesses with 40+ different landing pages/offers generate 10X more leads than those with five or fewer landing pages, and those with 200 or more total blog posts generate 3.5X more leads than those whose blogs have 20 or fewer posts. (Econsultancy
)
67. 84% of b2b companies are using some form of social media marketing. However, “best in class” companies generate over 3X their share of all leads (17% vs. 5%) from social media as do average performing companies. (MarketingProfs)
68. 90% of b2b marketers are doing some form of content
marketing, and b2b marketers spend on average 26% of their marketing budgets on content. The most effective content marketers spend twice as much as their less effective peers on content development, and consider buying stage when developing content. (B2B Marketing Insider
)
69. It shouldn’t be a surprise, but content has to be good in order to be effective. B2b buyers say that less than half of vendor content is useful–and vendors who produce such low-value content are 27% less likely to be considered and 40% less likely to win the business. “Good” content is concise, entertaining (includes stories), more educational than promotional, and is contextually personalized. (B2B Marketing Insider
)
Media and Online Advertising
70. Most “national” newspapers are still quite regional: the Chicago Tribune gets socially shared at above average levels only in Illinois, the Washington Post only in Virginia, D.C. and Maryland, and the New York Times only in a clump of northeastern states and Hawaii (though the Wall Street Journal is very popular in Arizona). Fox News is most popular in the southeastern U.S. plus Nevada and Alaska, while the Huffington Compost is widely share along the Interstate 35 corridor (Minnesota to Texas), Florida, Oregon, Maine and the
71. Online CPM rates have little correlation with actual advertiser value delivered. Nearly one-third of all display ads are never seen (defined as 50% of the pixels in view for at least one second). But contrary to popular belief, “below the fold” ads don’t necessarily have lower impression rates than those placed high on the page. (MediaPost
)
72. Leaderboard (728 x 90 pixels) and medium rectangle (300 x 250) ad sizes have the highest view-in rates. Coupon and directory sites have the highest ad view rates, both over 80%. In contrast, a sponsor’s ads had just a 27% likelihood of being seen on pet-oriented sites. (MediaPost
There are two primary meta tags in terms of SEO — the description and the keyword tag. It’s debatable whether the search engines use the description tag as far as ranking your results. However it is one of the more important tags because it is listed in your search result — it is what users read when your link comes up and what makes them decide whether or not to click on your link.
Putting alt attributes on your images actually serves two purposes. In terms of SEO, putting a brief yet descriptive alt attribute along with your image, places additional relevant text to your source code that the search engines can see when indexing your site. The more relevant text on your page the better chance you have of achieving higher search engine rankings.
Along with any list of Do’s come the Don’ts. As far as SEO is concerned, two of these items are splash pages (often consisting of a flash animation) and all flash web sites.
