Tuesday, July 8, 2014

Expert Advice To Improve Your Facebook Marketing

Helpful Advice To Use When Facebook Marketing

Millions of people are now Facebook users. Chances are good that you are someone that is on there too. As a business owner, you can use Facebook as a tool to market your brand. Here are a few tips that will help you to market a business by using Facebook. Los Angeles Social Media company

If you want to interact with your customers then you need to reply to the things they say to you on Facebook. Therefore, you will need to pay attention to all postings received. Respond to them quickly for best results. That goes double if the person has a problem with your products or services.

When marketing through Facebook, you've got to make your page stand out from the competition. You can do this by making your page colorful or adding lots of photos to it. Most users on Facebook are visual.

Facebook is a great place to share information. Facebook is useful for more than chatting with your friends. Use it in that way for your brand. Write blog posts and then promote them using your Facebook page. This will increase your traffic and profit in the long run.

If you use custom audiences you will be able to use email addresses of the current customers you have to send them targeted ads. This increases your conversion rate and lowers the cost of your campaigns as many more of the people you advertise to will convert from leads into full fledged sales on your site.

Give someone something valuable if they "like" your page. Likes can get your Facebook page a lot of new attention. Think about offering something that's exclusive and free to those that like your page. You can make it a contest or you can make the gift for all. If you provide the chance to get something valuable, they will not hesitate to click the button.

When marketing through Facebook, the goal is to increase your sales. Set yourself a monthly sales goal when you start marketing on Facebook. Getting a lot of likes on your page does not mean much if it does not translate into sales. If you're not gleaning business, your strategy needs readjusting. Los Angeles Social Media Marketing

WIth all of these tips, you're more than ready to begin Facebook marketing. When you put these tips into practice, you're going to discover that it's easier than you thought and works better than you would have realized. Begin utilizing Facebook marketing today, and you will love the results.

Monday, June 9, 2014

The Social Cluster

The Social Cluster as I see it is when the world decides that the internet will be a new place to live. So far we can see this transformation happen right before our eyes. From the amount of time we spent online searching, reading and entertaining ourselves, the internet is becoming the fabric of our everyday lives.

Take for example the recent news about kids killing their parents due to the fact they took away their iphone. Or how about the Chinese family who's son dropped his phone in a tank and had the mom and dad jump in, only to find out that the chemicals in the water killed them. The emotions that come with internet and connectivity can be seen as a dangerous slope.

So the foreseeable future will be one that can destroy our humanity because people are spending less time interacting with each other in the real world and more time interacting in the internet world.

What does that do for people like myself and marketers who are trying to wrap their heads around this fast group.

One word, activities. If we do not start to embrace and set up things for our youth to do, you can be sure that things will only get worst and violence amongst guns will dramatically increase.

Video games are just one aspect of how our world is becoming more senseless.

If I were you I would keep my children in sports and only allow them to connect to their devices once they have done everything that we use to do as kids.

Im Erik Garcia for eg entertainment and I hope you have a great rest of the week, because my hand is starting to hurt from writing this which is one of the reasons why I had to stop writing.


see you next time.

Monday, June 2, 2014

Short Video Clips Cater To America's Short Attention Span!

I'm starting to sigh at the notion of online video. As I mentioned in my past post, the online space is becoming saturated with online video. From 15 second Instagram vids to  six second Vine clips the world's attention span is diminishing right before our eyes! If the baby boomers lived on the edge more than their parents did and Millennials live more on the edge than the Baby Boomers than it's safe to say that the next generation will live even more dangerously.



With regards to online video, all that means is people have increasingly smaller and smaller attention spans leading to short form video clips taking most of the focus! As we move further along the rabbit hole of social media, users are being programed to accept this new form of communication. If you think about it, you could consider it another way of shouting, or yelling at someone, but in a more story like form...I don't see this going anywhere anytime soon. If anything I would highly suggest embracing short form video and start understanding how these platforms are building enormous audiences and turning normal folk into over night sensations.



You can find several Vine personalities that have grown fan bases upwards in the millions. With very little talent and anything really to offer their fans other than ridiculous short video clips of pranks, dances and spontaneous ideas, Vine stars are capitalizing on their success and brands are paying to reach their audience, just like any other medium or social network.

You can find this manifestation if you look at your Facebook feed. For example, you might notice one of your friends liking some weird video of a short cat clip. Or maybe a fight clip, or something amateur. If you look at the fan bases of these pages and look at the engagement you will find that people seem to like and enjoy these off the wall video clips more than any other type of content.

Content and media producers are starting to take notice and are building huge audiences off these fundamentals. Again, we are talking about short video clips and memes. However what was all the craze of memes has now translated into gifs and short form video.

Pay attention and you'll see what Im talking about. Don't be surprised if you find yourself laughing at one of these videos on your mobile phone on your way to work. It may just brighten up your day!


Tuesday, May 27, 2014

Online Video Content Is Getting Ridiculously Crowded in 2014

Every day I wake up and read the CynopsisDigital. If many of you don't know what it is let me explain. Its a daily email newsletter that pops up around 1a.m. in my inbox explaining the biggest news in tech and media. It's the biggest headlines broken down into Twitter like posts. It's a great way to stay informed and even stay ahead.

Recently however, I noticed that past few months have been filled with video mergers, or new video shows, new verticals, blah, blah blah. It's starting to sound like a bunch of mush to me. My mind starting doing what it does best and connect the dots. I realized if I keep reading any more of these articles on more video, I would be swimming in this pool of content, leaving me to decipher what the hell is what and where do I find it. I mean really, how many platforms do I really need to be on to get all my news, or videos I like to watch? From what I can see there is way to many choices and it's only getting worst with the proliferation of smartphones and content creators.

I read a book several years back called "The Cult of the Amateur". It basically stated that because of all the digital channels everyone essentially has a voice and that everyone claims to be a writer just because they blog. Or a film maker just because they make youtube videos. Well...it seems as if the predictions of this book have come to fruition.

I think the challenge as I see it moving forward is how do we organize all this data into an easy to use app or world where everyone has a stake and everyone has voice or planet. With so much information finally on the web and now billions of video footage uploaded daily, how do we make sense of it all? How do we get to the semantic web?

For me, It would seem like there has to be a new layer added to the web, where all the current information acts as metadata and this new layer filters it all to make it an easy and enjoyable experience while surfing the web. We may just have the answer so stay tuned.

Friday, April 25, 2014

"Two Heads"


The Gold Rush Has Begun

"Two Heads", is a scripted comedy about two stoners who find themselves in the midst of a marijuana gold rush only to find out that they have to start a business to save grandma Rose who was recently locked up for illegal marijuana cultivation.

“A-Fool”, played by Felipe Esparza meets “Lil PeeWee” played by Supereego while spending time in the L.A. County jail for possession of marijuana. Upon their release the two decide to start a medical marijuana business so they can make enough money to bail out “A-Fool’s” 81 yr. old grandma who was also sent to the slammer for growing marijuana plants. She didn’t get out.

The two heads put their minds together and create one of the best marijuana strains in the growing game. But not without the help of marijuana guru, “White Flower”, played by Jenna Marbles. With her expertise in Cannabis, she helps create the best oils, hash and buds in the industry. Their sudden success finds them at the forefront of the marijuana gold rush, eventually leading them to encounter stiff competition and haters who try to steal their proprietary marijuana strain. 

They eventually make enough money to hire the best Lawyer in Alison Margolin who helps grandma Rose through the legal process. A six (6) episode show highlighting the harsh realities of marijuana laws mixed with comedic story-lines that are part of this rapid growing counterculture...

"Gangsta Diaries"

"Gangsta Diaries", is a six (6)  episode show that takes you in the minds of some of the most craziest and bizarre stories, where celebrity guests and x-gangsters give a detailed account of near death experiences. Re-enactments put you inside the mind of each guests as they walk us through a story that almost took their life away. 


Everyone has a story to tell and everyone thinks they’re a gangster. At the end of the day growing up in a rough barrio can get the best of you, but when you hear it from people who have been through it, sometimes being hard doesn’t seem so glorious. Each show will end with a lasting thought about #Gangstarism.

Wednesday, April 16, 2014

NELA TV Talks With Franklin's New Football Coach Narciso Diaz

http://www.echobrown.com "CONTRIBUTE TODAY" Becoming a new head coach comes with many challenges. One of the biggest ones is fundraising. Watch video to see how you can get involved.


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